Love ya nose
Nadu offers pathways to better nasal health and breathing.
Breath is essential to life
Yet in Australia alone, the AIHW reports chronic respiratory conditions affect the quality of life of one person out of five*.
Many people get by, thinking little can be done to improve their breathing and nasal health.
That thinking needs to stop.
There are ways you can start breathing better now. Nadu is here to help you find them.
Grow the power within you
From ancient yoga to modern biotech, from diet to surgery – never before have there been so many pathways to better breathing.
And there are many reasons you’d want to breathe better – including a longer, happier life.
With insights, processes and products Nadu is here to help everyone improve their breathing and nasal health.
Leadership – from patient to advocate
Alexandra French, Founder & CEO
Nadu was founded in Brisbane by Alexandra French.
During her childhood and teenage years, Alexandra struggled painfully with sinus health and disordered breathing.
Ultimately she found her path to health, becoming an elite athlete in rowing. Along the way she met amazing respiratory specialists – from leading scientists, surgeons and coaches to traditional healers and breathing experts.
Alexandra started Nadu so more people can benefit from the practical wisdom of those qualified to help us breathe better.
Team
ALEXANDRA FRENCH, Founder & Head
Chief sinus sufferer, industrial designer and business entrepreneur. Solving problems that she has been at the coal face of for her entire adult life.
AILA SABADO, Executive Assistant
DAVID CHEUNG, Business Relations Expert & Community Pharmacist Lead
David Cheung is a trailblazing community pharmacist lauded for his passion, business prowess, and commitment to regional healthcare. As the proprietor of an award-winning pharmacy in Bundaberg, Queensland, he has garnered national acclaim for delivering exceptional services.
David's patient-centric approach and innovative practices have immensely impacted the local community, providing accessible, personalised pharmaceutical care. Dedicated to staff training, he has cultivated a team that offers outstanding support, particularly crucial in underserved regional areas.
David's achievements and comprehensive services exemplify excellence in community pharmacy, improving health outcomes and quality of life for residents across regional Australia.
EMMA MEGRAM, Clinical Pharmacist Lead
Emma Megram is a highly skilled hospital and clinical pharmacist known for her exceptional leadership and significant contributions to research.
With a robust background in clinical pharmacy, Emma excels in managing multidisciplinary teams and spearheading innovative projects. Her research has consistently achieved high success rates, leading to advancements in patient care and pharmaceutical practices.
Emma's commitment to professional development and continuous learning has made her a respected figure in the healthcare community, where she mentors aspiring pharmacists and collaborates with industry leaders to improve clinical outcomes and enhance the quality of healthcare services.
PAUL RIGBY, Communication Advisor
Brand strategy and messaging support from globally experienced specialist
WENDY FREE, TGA Consultant Expert
Medical Advisors
EMERITUS PROFESSOR WILLIAM B. COMAN
Professor William B. Coman, AM MD, MBBS (Qld), FRCS (Edin), FRCS (Eng), FRACS, FACS, FRCS Hon (Eng), FACS Hon, Foundation Chair of The Garnette Passe and Rodney Williams Foundation
Emeritus Professor William B. Coman AM is a highly acclaimed ENT (Ear, Nose and Throat) surgeon and academic who has made pioneering contributions to the field over an illustrious career spanning more than five decades. He obtained his medical qualifications from the University of Queensland and underwent further surgical training in the United Kingdom.
Professor Coman has held numerous prestigious positions, including Professor of Otolaryngology, Head and Neck Surgery at the Garnett Passe and Rodney Williams Memorial Foundation in Queensland. His expertise lies in head and neck oncology, thyroid and parathyroid surgery, and advanced endoscopic sinus procedures.
Widely regarded as a leader in his specialty, Professor Coman has been an invited keynote speaker at numerous international conferences and has published extensively in peer-reviewed journals. His research has significantly advanced the understanding and treatment of various ENT conditions. Beyond his professional accomplishments, Professor Coman is renowned for his kindness, gentle nature, and unwavering passion for learning and progressing knowledge.
In recognition of his exceptional service and achievements, Professor Coman has received several accolades, including being appointed a Member of the Order of Australia (AM) and an Honorary Fellow of the American College of Surgeons. He has also been instrumental in training generations of ENT surgeons, imparting his vast knowledge and expertise with patience and humility.
Professor Coman's dedication to his profession, his patients, and the pursuit of medical excellence has earned him immense respect within the medical community. His contributions have left an indelible mark on the field of otolaryngology, both in Australia and globally.
DR ANDREW SWIFT
Dr Andrew Swift, President ENT UK and consultant ear, nose and throat surgeon with specialist interest in nose and sinus disorders.
Dr Andrew Swift is a preeminent consultant ENT Surgeon who has made pioneering contributions to the field over his 30+ year career. He was among the first in the UK to develop and champion endoscopic sinus surgery techniques for managing sinusitis, setting national standards. Dr Swift has cultivated world-class expertise in treating nasal tumours, particularly the complex inverted papilloma.
His life's work has centred on advancing the diagnosis and treatment of nasal and sinus disorders through innovative surgical procedures and management protocols. Dr Swift has performed countless intricate operations on the nose and sinuses for a comprehensive range of conditions and pathologies. His specialties span sinusitis, nasal polyps, obstructive sleep apnoea, CSF leaks, smell disorders, and more.
Dr Swift's exemplary practice has become a premier destination, attracting referrals of difficult, complex sinus cases from consultant colleagues worldwide. He has taught extensively at sinus surgery courses across the globe, sharing his knowledge. Additionally, Dr Swift has organised numerous prestigious ENT conferences, including serving as lead and president for the British Academic Conference in Otolaryngology in 2023.
His contributions extend to medical education and examination. Dr Swift is an examiner for the MRCS, a member of the Court of Examiners at the Royal College of Surgeons of England, and a European Board examiner. He previously served as an examiner for the FRCS (ORL) specialty board for a decade.
Integrating traditional practices and proven technology
Each patient is unique. A healthcare intervention that works for one person may not work for you... or may not work consistently.
And there are some practices, like guided breathing techniques, exercise and mindful eating, that have positive benefits for everyone’s breathing.
As well as offering proven products, Nadu supports you with sinus healthcare, and breathing insights from respiratory physicians, immunologists and wellness practitioners.
ESG – at the heart of what we do
Currently undergoing BCORP certification, Nadu was founded on a commitment to sustainable practices.
Nadu products are designed to support recycling and minimum waste. We prioritise local manufacturing, logistics and partnerships.
As part of our fabric of intent Nadu references UN Sustainable Development Goal 3 (good health and well-being) and Goal 6 (clean water and sanitation).
*Source – The Australian Institute of Health and Welfare reports 5.1 million people (20% of the total population) experience allergic rhinitis (hay fever), 2.7 million (11%) experience asthma and 2.0 million (8.0%) experience chronic sinusitis (ABS 2022a).